Name: Rozelia | Panel Floral Sweetheart Midi Dress
Brand: Seen Woman Co.
SKU: PPAFAPIS201111S
Price: 54.88 USD
Availability: InStock

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Rozelia | Panel Floral Sweetheart Midi Dress

$54.88

Size

S

M

L

XL

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Only a few left in stock

We do not restock sold-out sizes. When your size is gone — it's gone.

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Seen Woman Co. · Nashville, Tennessee · Est. 2021

Every piece chosen by Claire Mercer personally — from our studio in Nashville, for women everywhere.

The dress that makes a vertical floral panel look like the line was drawn just for you.

The Rozelia is a midi dress in crisp, structured fabric with a sweetheart neckline and wide straps, fitted through the torso with a multicolor floral print running in vertical panels that stylize the silhouette. The skirt releases from the waist into a flared, midi-length hem with balanced volume. One panel, one line, full presence.

Passed weekday, weekend, and evening — daytime outings and lunches to outdoor events to an evening out with heels.

Sweetheart neckline sits fitted at the chest above wide straps, giving the bodice a defined, structured starting point.
Vertical floral panels run the full length of the dress, creating a stylized line that elongates the silhouette from bust to hem.
Flared midi skirt releases from the fitted waist in balanced volume, allowing full movement without excess bulk.
Crisp fabric holds its structure through a full day without wrinkling or losing its line. Multicolor Floral

Our pieces are designed to fit true to size with
a relaxed, easy silhouette. If you are between
sizes, we recommend sizing up. For sets, size
based on your pants — the top adjusts to fit.

Questions about fit? We respond within 4 hours
at support@seenwomanco.com

Free Tracked Shipping on all orders. Delivery 5-8 business days across the US.

Returns within 30 days of delivery.

Start your return at support@seenwomanco.com — we handle the rest.

We Overbought. You Benefit.

Why This Price

We overbought. You benefit.

Last season we ordered deep and believed in every piece. Not all of it sold. Rather than store it — it's yours now at a price we could never offer in November.

— Claire Mercer · Nashville, Tennessee

She Walked Back In

What They're Saying

★★★★★

"I wore this to a work presentation I'd been dreading for weeks. My manager said — before I even started — 'you look like you mean business.' I did."

Margaret T., 52 · Denver, CO

★★★★★

"I read Claire's story at 11pm and cried. I bought two pieces at midnight. They arrived Thursday. I wore one to dinner Friday and my husband looked at me the way he did in 1999."

Diane L., 49 · Atlanta, GA

★★★★★

"I've spent thousands on clothes that made me feel like I was trying too hard. One order from Seen Woman Co. and I finally understand what it means to dress with intention."

Robin S., 54 · Chicago, IL

Why We Built This

I was 47. I walked into a party feeling good.
Nobody looked at me once.

I drove home at 9:47 PM, sat in my car in the garage, and cried for twenty minutes. Not because anything bad happened. Because the fashion industry had quietly decided I didn't matter anymore.

I built Seen Woman Co. the day I decided that was over. Every piece we carry passes one test: does it make a woman feel like she owns the room?

Read Claire's Full Story

— Claire Mercer, Founder · Nashville, Tennessee

Rozelia | Panel Floral Sweetheart Midi Dress