Roviana | Contrast-Trim Striped Hem Maxi Dress
Roviana | Contrast-Trim Striped Hem Maxi Dress
Roviana | Contrast-Trim Striped Hem Maxi Dress
Roviana | Contrast-Trim Striped Hem Maxi Dress
Roviana | Contrast-Trim Striped Hem Maxi Dress
Roviana | Contrast-Trim Striped Hem Maxi Dress
Roviana | Contrast-Trim Striped Hem Maxi Dress

Roviana | Contrast-Trim Striped Hem Maxi Dress

Regular price$64.88
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Buy more, save more: 2 pieces 20% off · 3 pieces 25% off · 4+ pieces 30% off

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Seen Woman Co. · Nashville, Tennessee · Est. 2021

Every piece chosen by Claire Mercer personally — from our studio in Nashville, for women everywhere.

The dress that makes a woven bag and white sneakers look like the only decision you made all day.

The Roviana is a loose O-neck maxi dress with half sleeves finished in contrast piping, a solid body that releases into a striped, ruffled hem at the ankle. Two side pockets sit hidden in the seam. One trim, one hem, complete presence.

Passed weekday, weekend, and evening — city errands to market afternoon to a warm evening out.

  • O-neckline sits clean and round at the collarbone, giving the loose cut a quiet, unfussy starting point that needs no accessory.

  • Contrast piping traces the sleeve edges and hem in a matching detail that adds a considered, graphic finish.

  • Loose, unstructured body falls easy through the frame, holding its shape through a full day without clinging.

  • Striped ruffled hem releases at the ankle in soft, sweeping volume that moves freely with every step. Navy Blue, Sky Blue, Green, Black, White, Yellow

Our pieces are designed to fit true to size with
a relaxed, easy silhouette. If you are between
sizes, we recommend sizing up. For sets, size
based on your pants — the top adjusts to fit.

Questions about fit? We respond within 4 hours
at support@seenwomanco.com

Free Tracked Shipping on all orders. Delivery 5-8 business days across the US.

Returns within 30 days of delivery.

Start your return at support@seenwomanco.com — we handle the rest.

She Walked Back In

What They're Saying

★★★★★

"I wore this to a work presentation I'd been dreading for weeks. My manager said — before I even started — 'you look like you mean business.' I did."

Margaret T., 52 · Denver, CO

★★★★★

"I read Claire's story at 11pm and cried. I bought two pieces at midnight. They arrived Thursday. I wore one to dinner Friday and my husband looked at me the way he did in 1999."

Diane L., 49 · Atlanta, GA

★★★★★

"I've spent thousands on clothes that made me feel like I was trying too hard. One order from Seen Woman Co. and I finally understand what it means to dress with intention."

Robin S., 54 · Chicago, IL

Why We Built This

I was 47. I walked into a party feeling good.
Nobody looked at me once.

I drove home at 9:47 PM, sat in my car in the garage, and cried for twenty minutes. Not because anything bad happened. Because the fashion industry had quietly decided I didn't matter anymore.

I built Seen Woman Co. the day I decided that was over. Every piece we carry passes one test: does it make a woman feel like she owns the room?

Read Claire's Full Story

— Claire Mercer, Founder · Nashville, Tennessee