Lora | Embroidered Velvet Zip-Front Mini Dress
Lora | Embroidered Velvet Zip-Front Mini Dress
Lora | Embroidered Velvet Zip-Front Mini Dress
Lora | Embroidered Velvet Zip-Front Mini Dress

Lora | Embroidered Velvet Zip-Front Mini Dress

Regular price$57.88
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Buy more, save more: 2 pieces 20% off · 3 pieces 25% off · 4+ pieces 30% off

Free Tracked Shipping on all orders
Free returns within 30 days — no questions asked
Questions? We respond within 4 hours
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Not sure about the fit?

We offer a free reship in another size — no return label needed, no questions asked. Just reach out and we'll take care of it personally.

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Seen Woman Co. · Nashville, Tennessee · Est. 2021

Every piece chosen by Claire Mercer personally — from our studio in Nashville, for women everywhere.

The dress that turns a zip-front placket and a scroll of lace at the cuff into the whole entrance.

The Lora is a velvet mini dress with a notch neckline, a front zip closure trimmed in embroidered lace, long sleeves finished in a scalloped lace cuff, and a fitted A-line silhouette. Delicate embroidery traces the placket, princess seams, and hem in a raised floral pattern against the deep, textured velvet. One zipper, one silhouette, complete presence.

Passed weekday, weekend, and evening — office day to dinner reservation to a formal evening out.

  • The notch neckline opens into a front zipper trimmed in embroidered lace, giving the dress a deliberate, structured line at the chest.

  • Long sleeves finish in a scalloped lace cuff, adding a delicate, romantic detail at the wrist without a single bracelet needed.

  • Embroidered floral detailing traces the princess seams and hem, adding texture and depth against the solid velvet ground.

  • The fitted A-line silhouette holds its shape in rich velvet, moving from a full day at the office into evening without a change. Blue, Green, Brown

Our pieces are designed to fit true to size with
a relaxed, easy silhouette. If you are between
sizes, we recommend sizing up. For sets, size
based on your pants — the top adjusts to fit.

Questions about fit? We respond within 4 hours
at support@seenwomanco.com

Free Tracked Shipping on all orders. Delivery 5-8 business days across the US.

Returns within 30 days of delivery.

Start your return at support@seenwomanco.com — we handle the rest.

She Walked Back In

What They're Saying

★★★★★

"I wore this to a work presentation I'd been dreading for weeks. My manager said — before I even started — 'you look like you mean business.' I did."

Margaret T., 52 · Denver, CO

★★★★★

"I read Claire's story at 11pm and cried. I bought two pieces at midnight. They arrived Thursday. I wore one to dinner Friday and my husband looked at me the way he did in 1999."

Diane L., 49 · Atlanta, GA

★★★★★

"I've spent thousands on clothes that made me feel like I was trying too hard. One order from Seen Woman Co. and I finally understand what it means to dress with intention."

Robin S., 54 · Chicago, IL

Why We Built This

I was 47. I walked into a party feeling good.
Nobody looked at me once.

I drove home at 9:47 PM, sat in my car in the garage, and cried for twenty minutes. Not because anything bad happened. Because the fashion industry had quietly decided I didn't matter anymore.

I built Seen Woman Co. the day I decided that was over. Every piece we carry passes one test: does it make a woman feel like she owns the room?

Read Claire's Full Story

— Claire Mercer, Founder · Nashville, Tennessee