Name: Juna | Madison Velvet Tailored Coat
Brand: Seen Woman Co.
Price: 79.88 USD
Availability: InStock

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$79.88

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Only a few left in stock

We do not restock sold-out sizes. When your size is gone — it's gone.

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Seen Woman Co. · Nashville, Tennessee · Est. 2021

Every piece chosen by Claire Mercer personally — from our studio in Nashville, for women everywhere.

The coat that changes how a room looks at you.

The Juna is a floor-sweeping velvet coat with sharp tailored shoulders, notch lapels, and a single-button front, lined in leopard print that flashes open with every step. Leopard turn-back cuffs pull the whole look together, while the plush velvet carries a deep sheen no flat wool can match. One coat, one entrance, unmistakably its own.

Passed weekday, weekend, and evening — office day to a dinner out to a formal evening.

Hidden leopard lining flashes open and reveals itself with every stride.
Plush velvet finish carries a rich sheen and real depth of color.
Leopard turn-back cuffs pull the whole silhouette together at the wrist.
Sharp tailoring — notch lapels, structured shoulders, flap hip pockets — holds the shape floor to shoulder.

Our pieces are designed to fit true to size with
a relaxed, easy silhouette. If you are between
sizes, we recommend sizing up. For sets, size
based on your pants — the top adjusts to fit.

Questions about fit? We respond within 4 hours
at support@seenwomanco.com

Free Tracked Shipping on all orders. Delivery 5-8 business days across the US.

Returns within 30 days of delivery.

Start your return at support@seenwomanco.com — we handle the rest.

We Overbought. You Benefit.

Why This Price

We overbought. You benefit.

Last season we ordered deep and believed in every piece. Not all of it sold. Rather than store it — it's yours now at a price we could never offer in November.

— Claire Mercer · Nashville, Tennessee

She Walked Back In

What They're Saying

★★★★★

"I wore this to a work presentation I'd been dreading for weeks. My manager said — before I even started — 'you look like you mean business.' I did."

Margaret T., 52 · Denver, CO

★★★★★

"I read Claire's story at 11pm and cried. I bought two pieces at midnight. They arrived Thursday. I wore one to dinner Friday and my husband looked at me the way he did in 1999."

Diane L., 49 · Atlanta, GA

★★★★★

"I've spent thousands on clothes that made me feel like I was trying too hard. One order from Seen Woman Co. and I finally understand what it means to dress with intention."

Robin S., 54 · Chicago, IL

Why We Built This

I was 47. I walked into a party feeling good.
Nobody looked at me once.

I drove home at 9:47 PM, sat in my car in the garage, and cried for twenty minutes. Not because anything bad happened. Because the fashion industry had quietly decided I didn't matter anymore.

I built Seen Woman Co. the day I decided that was over. Every piece we carry passes one test: does it make a woman feel like she owns the room?

Read Claire's Full Story

— Claire Mercer, Founder · Nashville, Tennessee

Juna | Madison Velvet Tailored Coat