Name: Juana | Lace-Up Ruched Floral Maxi Dress
Brand: Seen Woman Co.
Price: 62.88 USD
Availability: InStock

Overstock Sale — Up to 70% Off · Free Shipping · 30-Day Returns

Juana | Lace-Up Ruched Floral Maxi Dress

$62.88

⚡

Only a few left in stock

We do not restock sold-out sizes. When your size is gone — it's gone.

[{"id":43976951201910,"title":"S","option1":"S","option2":null,"option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Juana | Lace-Up Ruched Floral Maxi Dress - S","public_title":"S","options":["S"],"price":6288,"weight":0,"compare_at_price":null,"inventory_management":null,"barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43976951234678,"title":"M","option1":"M","option2":null,"option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Juana | Lace-Up Ruched Floral Maxi Dress - M","public_title":"M","options":["M"],"price":6288,"weight":0,"compare_at_price":null,"inventory_management":null,"barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43976951267446,"title":"L","option1":"L","option2":null,"option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Juana | Lace-Up Ruched Floral Maxi Dress - L","public_title":"L","options":["L"],"price":6288,"weight":0,"compare_at_price":null,"inventory_management":null,"barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43976951300214,"title":"XL","option1":"XL","option2":null,"option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Juana | Lace-Up Ruched Floral Maxi Dress - XL","public_title":"XL","options":["XL"],"price":6288,"weight":0,"compare_at_price":null,"inventory_management":null,"barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":43976951332982,"title":"2XL","option1":"2XL","option2":null,"option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Juana | Lace-Up Ruched Floral Maxi Dress - 2XL","public_title":"2XL","options":["2XL"],"price":6288,"weight":0,"compare_at_price":null,"inventory_management":null,"barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}]

🏷️

Buy more, save more: 2 pieces 20% off · 3 pieces 25% off · 4+ pieces 30% off

Free Tracked Shipping on all orders

Free returns within 30 days — no questions asked

Questions? We respond within 4 hours

📦

Not sure about the fit?

We offer a free reship in another size — no return label needed, no questions asked. Just reach out and we'll take care of it personally.

📍

Seen Woman Co. · Nashville, Tennessee · Est. 2021

Every piece chosen by Claire Mercer personally — from our studio in Nashville, for women everywhere.

The dress that makes a lace-up bust and a thigh-high slit look like the only decision you made all night.

The Juana is a spaghetti-strap maxi dress in soft, clingy mesh with a teal floral print, a lace-trimmed sweetheart bust that laces up the center, and a fitted bodice that ruches down through the waist into a slim, floor-length skirt with a lace-edged thigh slit. Lace trims the straps and hem. One lace-up, one slit, full presence.

Passed weekday, weekend, and evening — dinner date to a warm-weather party to a full night out.

Lace-up bust ties at the center front over a lace-trimmed sweetheart neckline, giving the dress a deliberate, adjustable starting point that needs no additional layer.
Ruched bodice gathers vertically from bust to hip in soft, deliberate folds that hold their shape through a full night without shifting.
Thigh-high slit opens at the front hem and is finished in the same lace trim as the straps, exposing the leg with every step without exposing more than intended.
Soft mesh clings through the body and holds its floral print without fading or losing shape. Teal Floral

Our pieces are designed to fit true to size with
a relaxed, easy silhouette. If you are between
sizes, we recommend sizing up. For sets, size
based on your pants — the top adjusts to fit.

Questions about fit? We respond within 4 hours
at support@seenwomanco.com

Free Tracked Shipping on all orders. Delivery 5-8 business days across the US.

Returns within 30 days of delivery.

Start your return at support@seenwomanco.com — we handle the rest.

We Overbought. You Benefit.

Why This Price

We overbought. You benefit.

Last season we ordered deep and believed in every piece. Not all of it sold. Rather than store it — it's yours now at a price we could never offer in November.

— Claire Mercer · Nashville, Tennessee

She Walked Back In

What They're Saying

★★★★★

"I wore this to a work presentation I'd been dreading for weeks. My manager said — before I even started — 'you look like you mean business.' I did."

Margaret T., 52 · Denver, CO

★★★★★

"I read Claire's story at 11pm and cried. I bought two pieces at midnight. They arrived Thursday. I wore one to dinner Friday and my husband looked at me the way he did in 1999."

Diane L., 49 · Atlanta, GA

★★★★★

"I've spent thousands on clothes that made me feel like I was trying too hard. One order from Seen Woman Co. and I finally understand what it means to dress with intention."

Robin S., 54 · Chicago, IL

Why We Built This

I was 47. I walked into a party feeling good.
Nobody looked at me once.

I drove home at 9:47 PM, sat in my car in the garage, and cried for twenty minutes. Not because anything bad happened. Because the fashion industry had quietly decided I didn't matter anymore.

I built Seen Woman Co. the day I decided that was over. Every piece we carry passes one test: does it make a woman feel like she owns the room?

Read Claire's Full Story

— Claire Mercer, Founder · Nashville, Tennessee

Juana | Lace-Up Ruched Floral Maxi Dress