Jovanna | Sweetheart Spaghetti-Strap Rose Print Ruffle Hi-Low Dress
Jovanna | Sweetheart Spaghetti-Strap Rose Print Ruffle Hi-Low Dress

Jovanna | Sweetheart Spaghetti-Strap Rose Print Ruffle Hi-Low Dress

Regular price$59.88
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Seen Woman Co. · Nashville, Tennessee · Est. 2021

Every piece chosen by Claire Mercer personally — from our studio in Nashville, for women everywhere.

The dress that makes a pendant necklace and heels look like the only decision you needed to make.

The Jovanna is a spaghetti-strap fitted dress with a scallop-edged sweetheart neckline and a ruched waist that gathers the fabric diagonally across the hip before releasing into cascading ruffle tiers that fall short at the front and sweep dramatically to the floor at the back. A bold deep red rose print covers the full dress on a black sheer ground — dark enough for evening, dramatic enough to own the room without trying.

Passed weekday, weekend, and evening — date night to rooftop dinner to a formal summer evening out.

  • Scallop-edged sweetheart neckline sits fitted across the bust in a curved cut trimmed with a delicate scallop detail that frames the chest and gives the dress a deliberate, dressed-up starting point.

  • Spaghetti straps hold the fitted bodice in place at the shoulders through a full evening of movement without slipping, adjusting, or requiring a layer over or underneath.

  • Ruched waist gathers the fabric diagonally across the hip in a single pulled fold that defines the silhouette between the fitted bodice and the cascading ruffle skirt below.

  • Cascading ruffle tiers fall short at the front and sweep dramatically to the floor at the back in an asymmetric hi-low hem edged in soft ruffle layers that move with every step. Black/Red Rose

Our pieces are designed to fit true to size with
a relaxed, easy silhouette. If you are between
sizes, we recommend sizing up. For sets, size
based on your pants — the top adjusts to fit.

Questions about fit? We respond within 4 hours
at support@seenwomanco.com

Free Tracked Shipping on all orders. Delivery 5-8 business days across the US.

Returns within 30 days of delivery.

Start your return at support@seenwomanco.com — we handle the rest.

She Walked Back In

What They're Saying

★★★★★

"I wore this to a work presentation I'd been dreading for weeks. My manager said — before I even started — 'you look like you mean business.' I did."

Margaret T., 52 · Denver, CO

★★★★★

"I read Claire's story at 11pm and cried. I bought two pieces at midnight. They arrived Thursday. I wore one to dinner Friday and my husband looked at me the way he did in 1999."

Diane L., 49 · Atlanta, GA

★★★★★

"I've spent thousands on clothes that made me feel like I was trying too hard. One order from Seen Woman Co. and I finally understand what it means to dress with intention."

Robin S., 54 · Chicago, IL

Why We Built This

I was 47. I walked into a party feeling good.
Nobody looked at me once.

I drove home at 9:47 PM, sat in my car in the garage, and cried for twenty minutes. Not because anything bad happened. Because the fashion industry had quietly decided I didn't matter anymore.

I built Seen Woman Co. the day I decided that was over. Every piece we carry passes one test: does it make a woman feel like she owns the room?

Read Claire's Full Story

— Claire Mercer, Founder · Nashville, Tennessee