Genevah | Denim-Trim Hooded Plaid Flannel Jacket
Genevah | Denim-Trim Hooded Plaid Flannel Jacket
Genevah | Denim-Trim Hooded Plaid Flannel Jacket
Genevah | Denim-Trim Hooded Plaid Flannel Jacket
Genevah | Denim-Trim Hooded Plaid Flannel Jacket
Genevah | Denim-Trim Hooded Plaid Flannel Jacket
Genevah | Denim-Trim Hooded Plaid Flannel Jacket
Genevah | Denim-Trim Hooded Plaid Flannel Jacket

Genevah | Denim-Trim Hooded Plaid Flannel Jacket

Regular price$59.88
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Buy more, save more: 2 pieces 20% off · 3 pieces 25% off · 4+ pieces 30% off

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Free returns within 30 days — no questions asked
Questions? We respond within 4 hours
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Not sure about the fit?

We offer a free reship in another size — no return label needed, no questions asked. Just reach out and we'll take care of it personally.

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Seen Woman Co. · Nashville, Tennessee · Est. 2021

Every piece chosen by Claire Mercer personally — from our studio in Nashville, for women everywhere.

The jacket that turns a grocery run into the best-dressed stop of the day.

The Genevah is a hooded plaid flannel shacket with a contrast denim hood, collar, and cuffs, a single-breasted button-front placket, and two patch pockets set at the hip. The plaid runs heavier and brushed, holding its shape as a real outer layer instead of folding flat under a bag strap. Loose through the body, it layers over a tee without pulling at the shoulders.

Passed weekday, weekend, and evening — school drop-off to farmers market to a fire pit with the sleeves pushed up.

  • Denim hood, collar, and cuffs frame the plaid in a hard contrast that reads as a finished layer, not an afterthought thrown on at the door.

  • Single-breasted button front closes clean down the center and holds the shacket in place whether it's worn open over a tank or buttoned to the neck.

  • Two patch pockets sit flush at the hip and hold keys and a phone through a full afternoon without stretching or sagging.

  • Brushed flannel keeps its structure wear after wear and layers easily over long sleeves once the evening turns colder. Blue/Red, Red/Blue, Beige, Red, Blue, Black, Light Blue

Our pieces are designed to fit true to size with
a relaxed, easy silhouette. If you are between
sizes, we recommend sizing up. For sets, size
based on your pants — the top adjusts to fit.

Questions about fit? We respond within 4 hours
at support@seenwomanco.com

Free Tracked Shipping on all orders. Delivery 5-8 business days across the US.

Returns within 30 days of delivery.

Start your return at support@seenwomanco.com — we handle the rest.

She Walked Back In

What They're Saying

★★★★★

"I wore this to a work presentation I'd been dreading for weeks. My manager said — before I even started — 'you look like you mean business.' I did."

Margaret T., 52 · Denver, CO

★★★★★

"I read Claire's story at 11pm and cried. I bought two pieces at midnight. They arrived Thursday. I wore one to dinner Friday and my husband looked at me the way he did in 1999."

Diane L., 49 · Atlanta, GA

★★★★★

"I've spent thousands on clothes that made me feel like I was trying too hard. One order from Seen Woman Co. and I finally understand what it means to dress with intention."

Robin S., 54 · Chicago, IL

Why We Built This

I was 47. I walked into a party feeling good.
Nobody looked at me once.

I drove home at 9:47 PM, sat in my car in the garage, and cried for twenty minutes. Not because anything bad happened. Because the fashion industry had quietly decided I didn't matter anymore.

I built Seen Woman Co. the day I decided that was over. Every piece we carry passes one test: does it make a woman feel like she owns the room?

Read Claire's Full Story

— Claire Mercer, Founder · Nashville, Tennessee