Name: Jilana | Stand-Collar Button-Front Ruffle Hem Maxi Dress
Brand: Seen Woman and Co
Price: 64.95 USD
Availability: InStock

Complimentary shipping on orders over $75Free returns within 30 days

Jilana | Stand-Collar Button-Front Ruffle Hem Maxi Dress

$64.95

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Buy more, save more: 2 pieces 20% off · 3 pieces 25% off · 4+ pieces 30% off

Complimentary shipping on orders over $75

Free returns within 30 days — no questions asked

Questions? We respond within 4 hours

"Every piece in this collection passed one test before it earned its place here: does it make a woman feel like she owns the room? This one does."

— Claire Mercer, Founder of Seen Woman Co.

S.W.Co.

Seen Standard · VerifiedThis piece was tested across three real situations before listing: a weekday, a weekend brunch, and an evening dinner. It passed all three.

You didn't try hard. You just look like you did.

The Jilana is a voluminous maxi in a crisp, lightweight fabric — V-neckline with a stand collar and button placket that keeps it structured without stiffening, a gathered empire waist that releases into a full, sweeping skirt, and a layered ruffle hem that catches the air when you walk. Three-quarter sleeves. Side pockets deep enough to use.

Passed weekday, weekend, and evening in both colorways — farmer's market to backyard dinner to anywhere the light is good.

Stand collar with button placket finishes the neckline so nothing else around your neck is required.
Gathered empire waist releases into a full skirt that moves with you, not behind you.
Layered ruffle hem adds volume and rhythm without tipping into costume.
Two colorways: White and Light Blue

Our pieces are designed to fit true to size with
a relaxed, easy silhouette. If you are between
sizes, we recommend sizing up. For sets, size
based on your pants — the top adjusts to fit.

Questions about fit? We respond within 4 hours
at support@seenwomanco.com

Complimentary shipping on all orders over $75.
Standard delivery 5-8 business days across the US.

Returns within 30 days of delivery. Items
must be unworn with original tags attached. Start
your return at hello@seenwomanco.com — we handle
the rest.

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Why We Built This

I was 47. I walked into a party feeling good.
Nobody looked at me once.

I drove home at 9:47 PM, sat in my car in the garage, and cried for twenty minutes. Not because anything bad happened. Because the fashion industry had quietly decided I didn't matter anymore.

I built Seen Woman Co. the day I decided that was over. Every piece we carry passes one test: does it make a woman feel like she owns the room?

Read Claire's Full Story

— Claire Mercer, Founder

Jilana | Stand-Collar Button-Front Ruffle Hem Maxi Dress

What They're Saying

I was 47. I walked into a party feeling good. Nobody looked at me once.

I was 47. I walked into a party feeling good.
Nobody looked at me once.