Elowenna | Button-Front Collared Midi Dress
Elowenna | Button-Front Collared Midi Dress
Elowenna | Button-Front Collared Midi Dress
Elowenna | Button-Front Collared Midi Dress
Elowenna | Button-Front Collared Midi Dress
Elowenna | Button-Front Collared Midi Dress
Elowenna | Button-Front Collared Midi Dress
Elowenna | Button-Front Collared Midi Dress
Elowenna | Button-Front Collared Midi Dress
Elowenna | Button-Front Collared Midi Dress
Elowenna | Button-Front Collared Midi Dress
Elowenna | Button-Front Collared Midi Dress
Elowenna | Button-Front Collared Midi Dress
Elowenna | Button-Front Collared Midi Dress
Elowenna | Button-Front Collared Midi Dress
Elowenna | Button-Front Collared Midi Dress

Elowenna | Button-Front Collared Midi Dress

$144.88 $54.88 Save $90.00
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Elowenna | Button-Front Collared Midi Dress

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Only a few left in stock

We do not restock sold-out sizes. When your size is gone — it's gone.

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Buy more, save more: 2 pieces 20% off · 3 pieces 25% off · 4+ pieces 30% off

Free Tracked Shipping on all orders
Free returns within 30 days — no questions asked
Questions? We respond within 4 hours
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Not sure about the fit?

We offer a free reship in another size — no return label needed, no questions asked. Just reach out and we'll take care of it personally.

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Seen Woman Co. · Nashville, Tennessee · Est. 2021

Every piece chosen by Claire Mercer personally — from our studio in Nashville, for women everywhere.

The dress that moves from a casual lunch to a formal room without changing a thing.

The Elowenna is a button-front midi dress in a fluid, gliding fabric with a delicate collar, a deep V opening, and 7/8-length sleeves that give the silhouette a sharp, modern edge. The tailored cut skims the body while the fabric moves gracefully with every step. One dress, one collar, ready for daytime or evening.

Passed weekday, weekend, and evening — casual lunch to office day to a formal evening out.

  • Delicate collar and button-front placket bring a vintage-inspired, timeless character.
  • 7/8-length sleeves add a modern touch and accentuate the arm.
  • Fluid fabric glides gracefully with every movement through a full day.
  • Tailored cut adapts easily from a casual lunch to a formal gathering.

Our pieces are designed to fit true to size with
a relaxed, easy silhouette. If you are between
sizes, we recommend sizing up. For sets, size
based on your pants — the top adjusts to fit.

Questions about fit? We respond within 4 hours
at support@seenwomanco.com

Free Tracked Shipping on all orders. Delivery 5-8 business days across the US.

Returns within 30 days of delivery.

Start your return at support@seenwomanco.com — we handle the rest.

Why This Price

We overbought. You benefit.

Last season we ordered deep and believed in every piece. Not all of it sold. Rather than store it — it's yours now at a price we could never offer in November.

— Claire Mercer · Nashville, Tennessee

She Walked Back In

What They're Saying

★★★★★

"I wore this to a work presentation I'd been dreading for weeks. My manager said — before I even started — 'you look like you mean business.' I did."

Margaret T., 52 · Denver, CO

★★★★★

"I read Claire's story at 11pm and cried. I bought two pieces at midnight. They arrived Thursday. I wore one to dinner Friday and my husband looked at me the way he did in 1999."

Diane L., 49 · Atlanta, GA

★★★★★

"I've spent thousands on clothes that made me feel like I was trying too hard. One order from Seen Woman Co. and I finally understand what it means to dress with intention."

Robin S., 54 · Chicago, IL

Why We Built This

I was 47. I walked into a party feeling good.
Nobody looked at me once.

I drove home at 9:47 PM, sat in my car in the garage, and cried for twenty minutes. Not because anything bad happened. Because the fashion industry had quietly decided I didn't matter anymore.

I built Seen Woman Co. the day I decided that was over. Every piece we carry passes one test: does it make a woman feel like she owns the room?

Read Claire's Full Story

— Claire Mercer, Founder · Nashville, Tennessee